Common people don’t understand these fancy concepts. They would be better off sticking with tangible and familiar things they understand.
“Understanding among common people is usually the end result of a developmental process, not its beginning. If understanding among common people becomes a prerequisite for introducing a ‘fancy’ concept, I assure you that we will fast fall to the lowest level of banality. Life would proceed with setting and seeking attainable goals that would rarely escape the limits of familiar.” Jamshid Gharajedaghi
Richard Dawkins interviews Deepak Chopra (Enemies of Reason Uncut Interviews)